YouTube is a video-hosting website (originally planned as a dating website), founded by Steve Chen, Chad Hurley and Jawed Karim and owned by Google since November 13, 2006.
2005–2011
Designer:
Chad Hurley
Typography:
Alternate Gothic
Launched:
February 14, 2005
YouTube's first logo consisted of the site's name in the Alternate Gothic typeface, with the word "Tube" being placed inside a red rounded rectangle, representing a television. This base design is the longest used by the brand as of 2024, with it lasting 12 years.
2011–2013
Designer:
Rebecca Garza-Bortman
Typography:
Alternate Gothic
Launched:
November 30, 2011
This modification of the YouTube logo was introduced in July 2011 as a part of the Cosmic Panda experiment, and it officially became the new logo on November 30 of that same year. In late November 2012, its former slogan "Broadcast Yourself" was retired. This logo was still used on the "Add video to playlist" screen until 2020.
On December 19, 2013, YouTube's logo was redesigned, with it having its shading reduced. This redesign may have been made to be in line with Google's redesigned 2013 logo.
2015–2017
Designer:
Unknown
Typography:
Alternate Gothic
Launched:
October 13, 2015
On October 13, 2015, gradients were completely removed from the logo to coincide with the launch of its paid subscription service YouTube Red (now YouTube Premium). This redesign may have also been made to be in line with Google's new logo and its Material Design language.
YouTube New (custom-designed, based on Alternate Gothic)
Launched:
August 29, 2017
On August 29, 2017, YouTube updated its logo for the first time in 12 years, consisting of the wordmark in "almost black" (#282828) and a slightly modified typeface (named "YouTube New") placed to the right of YouTube's previously redesigned universal icon, the play button, whose color is now pure red (#FF0000). YouTube also made a design language called "Polymer" based on Material Design followed by the logo.
June 7, 2024 (soft-launch) October 22, 2024 (globally)
On June 7, 2024, YouTube soft-launched a new logo including a lighter wordmark and a more vibrant play button (#FF0033). The wordmark was also re-colored in pure black (#000000). It was launched globally on October 22, 2024, through a website redesign.
