Za Ruliom (Behind the Steering Wheel) — Russian, formerly Soviet, automotive magazine, founded in 1928.
1928-1938 | 1939-1956 | 1956-1957 | 1957-1964 | 1960-1964 |
1965-1967 | 1968-1971 | 1972-1974 | 1975-1978 | 1978-1986 |
1987-1994, 2000 | 1994-1999 | 2001-2002 | 2003-2008 | 2008-present |
1928-1938
The logo appeared on the very first issue of Za Ruliom, released in April of 1928[1]. It featured the magazine's name and person behind the steering wheel symbol.
1939-1956
The new logo was used for the first time on the first issue of 1939, released in January[2]. New logo featured an updated font.
1956-1957
Earliest known post-war magazines is the ones, released in 1956[3]. New logo featured the alternative way of writing, the updated font and the futuristic car.
1957-1964
The new logo was used for the first time on the ninth issue of 1957, released in September[4]. New logo featured an updated font and red and black figures behind the text, logo was outlined.
1960-1964
The new logo was used for the first time on the first issue of 1960, released in January[5]. New logo featured the red background, steering wheel symbol and slightly altered font.
1965-1967
The new logo was used for the first time on the first issue of 1965, released in January[6]. New logo brought back the original way of writing and featured the new all caps font.
1968-1971
The new logo was used for the first time on the first issue of 1968, released in January[7]. New logo featured an updated font, alternative way of writing once again and it wasn't written in all caps.
1972-1974
The new logo was used for the first time on the first issue of 1972, released in January[8]. New logo featured an updated font.
1975-1978
The new logo was used for the first time on the first issue of 1975, released in January[9]. New logo featured an updated font and brought back the original way of writing once again.
1978-1986
The new logo was used for the first time on the seventh issue of 1978, released in July[10]. New logo appeared smaller and had Order of the Red Banner of Labour in it.
1987-1994, 2000
The new logo was used for the first time on the first issue of 1987, released in January[11]. New logo missed the order, became bigger and featured the outline. Several years after dissolution of the Soviet Union, the logo was changed to the new one, but later returned on the first issue of 2000, launched in January[12].
1994-1999
The new logo was used for the first time on the twelfth issue of 1994, released in December[13]. New logo featured new "golden 3D effect".
2001-2002
The new logo was used for the first time on the first issue of 2001, released in January[14]. New logo featured different looking "З" and "л" and tilted "е".
2003-2008
The new logo was used for the first time on the first issue of 2003, released in January[15]. New logo missed outline, featured wider "З" and different looked "л" and "м".
2008-present
The new logo was used for the first time on the fifth issue of 2008, released in May[16], logo was designed by the Art.Lebedev design studio. It was a first time since 1975, when the font was changed completely.
References
- ↑ https://www.zr.ru/archive/zr/1928/01
- ↑ https://www.zr.ru/archive/zr/1939/01
- ↑ https://www.zr.ru/archive/zr/1956
- ↑ https://www.zr.ru/archive/zr/1957/09
- ↑ https://www.zr.ru/archive/zr/1960/01
- ↑ https://www.zr.ru/archive/zr/1965/01
- ↑ https://www.zr.ru/archive/zr/1968/01
- ↑ https://www.zr.ru/archive/zr/1972/01
- ↑ https://www.zr.ru/archive/zr/1975/01
- ↑ https://www.zr.ru/archive/zr/1978/07
- ↑ https://www.zr.ru/archive/zr/1987/01
- ↑ https://www.zr.ru/archive/zr/2000/01
- ↑ https://www.zr.ru/archive/zr/1994/12
- ↑ https://www.zr.ru/archive/zr/2001/01
- ↑ https://www.zr.ru/archive/zr/2003/01
- ↑ https://www.zr.ru/archive/zr/2008/05