2013–2017 January 2017–October 2017 2017–present
2013–2017 January 2017–October 2017 2017–present

Zee Anmol is a Hindi general entertainment channel (GEC) that shows reruns of Zee TV shows. It was launched in 2013 as a free-to-air channel, similar to Star Utsav, Sony Pal and Colors Rishtey. However, in 2019, it stopped being free-to-air.


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Logo with tagline Dil Chhoo Jaaye (Touches Your Heart).

January 2017–October 2017

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With the rebrand of the Zee network on 15 October 2017, Zee Anmol and Zee Anmol Cinema introduced a new graphics package designed by the Argentine design agency Studio Negro. The central element is a spinning Möbius strip. Zee Anmol’s colours are white and pink; Zee Anmol Cinema’s are yellow and pink.

Logo with slogan.