Zee Bangla is a Bengali (Bangla)-language general entertainment channel (GEC) and one of the most popular channels in its genre. It primarily competes with Star Jalsha; these two channels account for a majority of the viewership of Bengali TV channels. Other competitors include Colors Bangla, Aakash Aath, Rupashi Bangla and, more recently, Sun Bangla.
It was launched in 1999 as Alpha TV Bangla, in line with Zee’s other regional-language channels at the time (i.e., Alpha TV Marathi, Telugu, Gujarati and Punjabi, of which the last two are defunct), and renamed to Zee Bangla in 2005.
|1999–2004||2004–2005||2005–2011||2011–2016||1 January–15 October 2017||15 October 2017–present|
Alpha TV Bangla
The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Bangla rebranded to Zee Bangla with a new logo.
A new logo was introduced on 19 June 2011 along with the other Zee channels. In this period, the slogan was Jibon Mane Zee Bangla (Life means Zee Bangla).
The gap in the top right corner of the ‘Z’ was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
Zee Bangla changed its logo along with the rest of the Zee network on 15 October 2017. However, the existing graphics package remained unchanged at that time.
Zee Bangla underwent a rebranding on 7 October 2018. A new graphics package was introduced, which is the same ‘ripple’ graphics that is used by Zee TV as well as four South Indian GECs, but in red instead of orange. Zee Bangla, like its rival Star Jalsha (until 2019), has generally used the colour red in its on-air appearance, so the 2017 logo remained unchanged (unlike in the case of the four South Indian GECs, which all became orange to match Zee TV).
A new slogan was also introduced: Notun Chhande Likhbo Jibon (Writing a New Page).
Bengali-language television channels in India
|General entertainment channels:
Major: Zee Bangla HD | Star Jalsha HD | Colors Bangla HD | Sony Aath | Sun Bangla | Aakash Aath | Rupashi Bangla
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales