Zee Café is an English entertainment channel in India that airs primarily American and British series and shows. It was launched in March 2000 as Zee English and was renamed to Zee Café in 2005. (In a similar fashion, sister movie channel &flix was launched in 2000 as Zee Movies and was renamed twice before adopting the Zee Studio name in 2005, which lasted until 2018.)
|2011–2016||October–December 2016||January–October 2017||October 2017–present|
On 15 March 2000, the channel was launched as Zee English, along with Zee Movies (now &flix).
The New Logo Came In 2003
The Zee network introduced a new set of logos on 28 March 2005; therefore, Zee English rebranded to Zee Café with a new logo. All Zee channels adopted logos with a stylised Z and a square rotated 45 degrees. However, with the English channels, such as Zee Studio and the erstwhile Zee Trendz, the name of the channel was in a rectangle to the right of the Z-square, rather than below it.
Both of Zee’s English channels—Zee Café and Zee Studio—introduced new logos on 15 November 2010, featuring the letter Z in a rounded square, and new graphics packages. The new looks were created by Dunning Penney Jones and Medialuna. The latter, now known as Tónika, is one of several Argentine agencies that have designed the graphics of several Indian Zee and Sony channels.
This logo style was also adopted by the newly-launched Zee Khana Khazana (now Living Foodz).
The graphics package for Zee Café features pink squares flipping on top of each other, and the Helvetica and Bodoni fonts are used in on-screen typography.
With the rebrand of the Zee network on 19 June 2011, the 2010 logo was brought in line with the other Zee channels.
Zee Café introduced a new logo on 16 October 2016, almost exactly a year before the broadcaster rebrand of the Zee network in October 2017, along with a new graphics package for the first time since 2010 that uses the popular Gilroy font. A new slogan, All Eyes on New, was also introduced. No design credit was given.
The gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
Specifically for Zee Café, on 9 January 2017, the logo of the HD channel was slightly changed as well, with the HD word now appearing next to the logo.
Another new logo was introduced during the networkwide rebrand of Zee on 15 October 2017, though the graphics remain the same. Though the logo uses the Gotham font, as with the other Zee channels since then, the graphics continue to use Gilroy (unlike with some channels, notably Zee TV and Zee Cinema, where Gotham is used throughout).
As with all other Zee-branded non-news channels, the logo moved from the traditional top right corner to the top left. However, the logo bug (as with Zee Studio, in 2017–2018) is white.
| Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales