Zee Café



2000–2003	2003–2005	2005–2010	2010–2011


2011–2016	October–December 2016	January–October 2017	October 2017–present

Zee Café is an English entertainment channel in India that airs primarily American and British series and shows. It was launched in March 2000 as Zee English and was renamed to Zee Café in 2005. (In a similar fashion, sister movie channel &flix was launched in 2000 as Zee Movies and was renamed twice before adopting the Zee Studio name in 2005, which lasted until 2018.)

Zee Café primarily competes with Star World, Colors Infinity, Comedy Central and Disney International HD, as well as the erstwhile AXN until its shutdown in June 2020.

Zee English[]

2000–2003[]

On 15 March 2000, the channel was launched as Zee English, along with Zee Movies (now &flix).

2003-2005[]

Zee Café[]

2005–2010[]

The Zee network introduced a new set of logos on 28 March 2005; therefore, Zee English rebranded to Zee Café with a new logo. All Zee channels adopted logos with a stylised Z and a square rotated 45 degrees. However, with the English channels, such as Zee Studio and the erstwhile Zee Trendz, the name of the channel was in a rectangle to the right of the Z-square, rather than below it.

1.html Business Standard

2010–2016[]

2010–2011[]

Designer:

Dunning Penney Jones
Medialuna

Typography:

Revue (logo)
Helvetica and Bodoni (graphics package)

Launched:

15 November 2010

Both of Zee’s English channels, Zee Café and Zee Studio, introduced new logos on 15 November 2010, featuring the letter Z in a rounded square, and new graphics packages. The new looks were created by Dunning Penney Jones and Medialuna. The latter, now known as Tónika, is one of several Argentine agencies that have designed the graphics of several Indian Zee and Sony channels.

This logo style was also adopted by the newly-launched Zee Khana Khazana (now Zee Zest).

The graphics package for Zee Café features pink squares flipping on top of each other, and the Helvetica and Bodoni fonts are used in on-screen typography.

Zee Café - New Identity

Zee Caf Packaging

Zee Caf Theme Song

2011–2016[]

With the rebrand of the Zee network on 19 June 2011, the 2010 logo was brought in line with the other Zee channels.

HD: 2015–2016[]

An HD feed was teased as early as 2012,^[1] but it was not launched before 21 November 2015, though it had been running as a test transmission on certain platforms since July 2015.^[2]^[3]

Some other channels of the Zee network, namely Zee TV, Zee Cinema, Zee Studio and Ten Sports, launched HD feeds on 15 August 2011.

2016–2017[]

2016[]

Designer:

Unknown

Typography:

Gilroy (graphics package)

Launched:

16 October 2016

Zee Café introduced a new logo on 16 October 2016, almost exactly a year before the broadcaster rebrand of the Zee network in October 2017, along with a new graphics package for the first time since 2010 that uses the popular Gilroy font. A new slogan, All Eyes on New, was also introduced. No design credit was given.

Launch campaign
Indiantelevision
DreamDTH
Zee Cafe Brand Film - All Eyes On New
Brand film (there being no graphics reel available).
HD logo.
Sample of the graphics package (promo card). HOC process on Behance (example of Gilroy being used in the system).

2017[]

On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties on that day.

Specifically for Zee Café, on 9 January 2017, the logo of the HD channel was slightly changed as well, with the HD word now appearing next to the logo.

DreamDTH

2017–present[]

Designer:

Unknown

Typography:

Gotham (logo)
Gilroy (graphics package)

Launched:

15 October 2017

Another new logo was introduced during the networkwide rebrand of Zee on 15 October 2017, though the graphics remain the same. Though the logo uses the Gotham font, as with the other Zee channels since then, the graphics continue to use Gilroy (unlike with some channels, notably Zee TV and Zee Cinema, where Gotham is used throughout).

As with all other Zee-branded non-news channels, the logo moved from the traditional top right corner to the top left. However, the logo bug (as with Zee Studio, in 2017–2018) is white.