Zee Chitramandir (meaning picture hall) is a free-to-air Marathi-language movie channel from the Zee network that complements Zee Talkies, its flagship Marathi movie channel. It is specifically targeted at a rural audience, due to its presence on the DD Free Dish platform. Zee Chitramandir and Zee Talkies’ sole competitor is Shemaroo MarathiBana.
It was supposed to be launched as Zee Zabardast, then was renamed to Zee Chitramandir before its launch on 9 April 2021 (though the soft launch on DD Free Dish was on 1 April). This comes a few months after the launch of Marathi music channel Zee Vajwa on 17 October 2020.
Even though the final launch logo is green, like that of many other Zee movie channels (most notably Zee Cinema), the graphics package is a new one and not the same as the others.
Marathi-language television channels
|General entertainment channels:
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Ethiopia: Zee Alem | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales