Zee Cinema’s traditional competitors are Sony Max and Star Gold. In recent years, the channel has been showing more South Indian (Telugu, Tamil and Kannada) movies dubbed into Hindi, like its competitors.
A new logo and graphics package, created by the Argentine design agencies Superestudio and 2veinte, was introduced on 19 April 2015. The identity consisted of white and green marbles flying through a portal. Intro was the on-screen typeface. Zee Cinema’s traditional colours of yellow, green and white were retained.
The gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
A brand new logo and graphics package was introduced on 15 October 2017 to coincide with the rebrand of the television channels of the Zee network on that day. The new look was created by Mumbai-based design agency Dynamite Design. The channel dropped its signature yellow-and-green colours for red and teal. The widespread Gotham font became the on-screen typeface, as with Zee TV and all of ZEEL.
Logo with old slogan (2017–2019).
HD logo.
The central design element of the new graphics package is, in Dynamite’s words, ‘a studio light ball that acts as the portal; a spotlight—synonymous with cinema’. When Telugu sister channel Zee Cinemalu launched an HD feed on New Year’s Eve 2017, along with Zee Telugu, it adopted this graphics package. These graphics are also used by the Tamil Zee Thirai and the Kannada Zee Picchar since their launch in 2020.
Dynamite Design also created the motion graphics of two of Zee’s other Hindi movie channels, Zee Bollywood and &xplor HD, when they were launched in August 2018 and July 2019, respectively.
Zee Cinema Showreel
Description of design element.
A new slogan was introduced in April 2019, Seene Mein Cinema (Cinema In My Heart), that replaced the long-running Movies.Masti.Magic (Movies.Fun.Magic) slogan that had been used since Zee Cinema’s inception.
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