Zee Cinema

Not to be confused with Zee Cinemalu, Zee’s Telugu movie channel.



1995–2000	2000–2005	2005–2011	2011–2015	2015–2016	2017	2017–present

Zee Cinema is a Hindi-language movie channel and the oldest 24-hour movie channel in India, having been launched in 1995. It is the flagship Hindi movie channel of the Zee network; other such channels of the network are &pictures, Zee Bollywood, Zee Classic, Zee Action, Zee Anmol Cinema and &xplor HD.

Zee Cinema’s traditional competitors are Sony Max and Star Gold. In recent years, the channel has been showing more South Indian (Telugu, Tamil and Kannada) movies dubbed into Hindi, like its competitors.

1995–2000[]

Ident

2000–2005[]

Ident

2005–2011[]

Ident

2011–2015[]

A new logo was introduced on 19 June 2011 to coincide with the rebrand of the Zee network on that day.

An HD feed was launched on 15 August 2011. Zee TV, Zee Studio and Ten Sports also launched HD feeds.

2015–2017[]

2015–2016[]

A new logo and graphics package, created by the Argentine design agencies Superestudio and 2veinte, was introduced on 19 April 2015. The identity consisted of white and green marbles flying through a portal. Intro was the on-screen typeface. Zee Cinema’s traditional colours of yellow, green and white were retained.

Zee_Cinema_Channel_Rebrand_2015 — Zee Cinema Channel Rebrand 2015

2017[]

The gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.

2017–present[]

Designer:

Lambie-Nairn (logo)
Dynamite Design (on-screen graphic)

Typography:

Gotham

Launched:

Unknown

A brand new logo and graphics package was introduced on 15 October 2017 to coincide with the rebrand of the television channels of the Zee network on that day. The new look was created by Mumbai-based design agency Dynamite Design. The channel dropped its signature yellow-and-green colours for red and teal. The widespread Gotham font became the on-screen typeface, as with Zee TV and all of ZEEL.

The central design element of the new graphics package is, in Dynamite’s words, ‘a studio light ball that acts as the portal; a spotlight—synonymous with cinema’. When Telugu sister channel Zee Cinemalu launched an HD feed on New Year’s Eve 2017, along with Zee Telugu, it adopted this graphics package. These graphics are also used by the Tamil Zee Thirai and the Kannada Zee Picchar since their launch in 2020.

Dynamite Design also created the motion graphics of two of Zee’s other Hindi movie channels, Zee Bollywood and &xplor HD, when they were launched in August 2018 and July 2019, respectively.

Zee Cinema Showreel

A new slogan was introduced in April 2019, Seene Mein Cinema (Cinema In My Heart), that replaced the long-running Movies.Masti.Magic (Movies.Fun.Magic) slogan that had been used since Zee Cinema’s inception.

TelevisionPost