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1992–2000 2000–2005 2005–2011 2011–2013 2013–2016 2017 2017–present
1992–2000 2000–2005 2005–2011 2011–2013 2013–2016 2017 2017–present

Zee Entertainment Enterprises Limited, abbreviated as ZEEL, is one of the largest television broadcasters in India, and the second-largest overall, behind Star India (with which it had a partnership until 1999–2000). ZEEL is a subsidiary of the Essel Group, which also owns satellite TV operators Dish TV and d2h and newspaper Daily News and Analysis. Besides television, it owns a number of entertainment businesses worldwide, including music, streaming, film production and theatrical production.

Besides Star, Zee’s biggest competitors in Indian television are Sony Pictures Networks India, TV18 and the South Indian Sun TV Network, among others. On 22nd September 2021, Zee announced a merger with its competitor, Sony Pictures Networks India.

Zee Telefilms Ltd.

1992–2000

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2000–2005

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Zee Entertainment Enterprises

2005–2011

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Zee underwent a corporate rebrand on 28 March 2005 and introduced a new set of logos for several of its channels, including introducing the Zee brand for certain regional-language channels that originally used the Alpha brand. Such a network-wide rebrand took place again in 2011 and in 2017.

2011–2017

ZEEL introduced a new logo on 19 June 2011, and rebranded all its TV channels again on the same day.

2011–2013

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2013–2016

In 2013, ZEEL introduced the motto Vasudhaiva Kutumbakam (Sanskrit for The World is My Family).

2017

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On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.

2017–present

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Designer:  Lambie-Nairn
Typography:  Gotham Medium
Launched:  Unknown

To celebrate the 25th anniversary of ZEEL on 2 October 2017, a two-stage company-wide rebrand took place throughout October 2017. First, almost all Zee-branded TV channels, with the exception of Zing, introduced new logos on 15 October 2017. Then, on 30 October 2017, ZEEL and its non-television businesses presented a new corporate brand identity, designed by Lambie-Nairn (now Superunion).

Rather than following its rival Star in using rare and obscure fonts as the corporate font (in Star’s case, first Kohinoor in 2011 and then Cádiz in 2016 to complement Kohinoor), ZEEL adopted the widespread Gotham font as its corporate typeface. Gotham appears in the logos of almost all of ZEEL’s assets containing the Zee name, with the name of the entity immediately to the right of the Zee logo. (However, the corporate slogan, Extraordinary Together, appears below the Zee logo and not beside it.)


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