Zee Entertainment Enterprises Limited, abbreviated as ZEEL, is one of the largest television broadcasters in India, and the second-largest overall, behind Star India (with which it had a partnership until 1999–2000). ZEEL is a subsidiary of the Essel Group, which also owns satellite TV operators Dish TV and d2h and newspaper Daily News and Analysis. Besides television, it owns a number of entertainment businesses worldwide, including music, streaming, film production and theatrical production.
Besides Star, Zee’s biggest competitors in Indian television are Sony Pictures Networks India, TV18 and the South Indian Sun TV Network, among others. On 22nd September 2021, Zee announced a merger with its competitor, Sony Pictures Networks India.
Zee Telefilms Ltd.
Zee Entertainment Enterprises
Zee underwent a corporate rebrand on 28 March 2005 and introduced a new set of logos for several of its channels, including introducing the Zee brand for certain regional-language channels that originally used the Alpha brand. Such a network-wide rebrand took place again in 2011 and in 2017.
ZEEL introduced a new logo on 19 June 2011, and rebranded all its TV channels again on the same day.
In 2013, ZEEL introduced the motto Vasudhaiva Kutumbakam (Sanskrit for The World is My Family).
On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
To celebrate the 25th anniversary of ZEEL on 2 October 2017, a two-stage company-wide rebrand took place throughout October 2017. First, almost all Zee-branded TV channels, with the exception of Zing, introduced new logos on 15 October 2017. Then, on 30 October 2017, ZEEL and its non-television businesses presented a new corporate brand identity, designed by Lambie-Nairn (now Superunion).
Rather than following its rival Star in using rare and obscure fonts as the corporate font (in Star’s case, first Kohinoor in 2011 and then Cádiz in 2016 to complement Kohinoor), ZEEL adopted the widespread Gotham font as its corporate typeface. Gotham appears in the logos of almost all of ZEEL’s assets containing the Zee name, with the name of the entity immediately to the right of the Zee logo. (However, the corporate slogan, Extraordinary Together, appears below the Zee logo and not beside it.)
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Pending a merge with Sony Pictures Networks India
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Ethiopia: Zee Alem | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales