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2005–2011 2011–2013 2013–2016 1 January–30 October 2017 30 October 2017–present
2005–2011 2011–2013 2013–2016 1 January–30 October 2017 30 October 2017–present

Zee Entertainment Enterprises Limited, abbreviated as ZEEL, is the largest television network in India entirely owned by an Indian company, and the second-largest overall, behind Star India (a subsidiary of The Walt Disney Company). ZEEL is a subsidiary of the Essel Group, which also owns satellite TV operator Dish TV and newspaper Daily News and Analysis.

Zee Telefilms Ltd.

1992–2005

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Zee Entertainment Enterprises

2005–2011

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Zee underwent a corporate rebrand in 2005 and introduced a new set of logos. Such a network-wide rebrand took place again in 2011 and in 2017.

2011–2017

ZEEL introduced a new logo on 19 June 2011, and rebranded all its TV channels on the same day.

2011–2013

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31 Dec 2016 –30 October 2017

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The logo was slightly modified on 1 January 2017. The top right corner of the ‘Z’ was closed and the swoosh within it was modified.

30 October 2017–present

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Designer:  Lambie-Nairn
Typography:  Gotham Medium

To celebrate the 25th anniversary of ZEEL on 2 October 2017, a two-stage company-wide rebrand took place throughout October 2017. First, almost all Zee-branded TV channels, with the exception of Zing, introduced new logos on 15 October 2017. Then, on 30 October 2017, ZEEL and its non-television businesses presented a new corporate brand identity, designed by Lambie-Nairn (now Superunion).

Rather than following its rival Star in using rare and obscure fonts as the corporate font (in Star’s case, first Kohinoor in 2011 and then Cádiz in 2016 to complement Kohinoor), ZEEL adopted the widespread Gotham font as its corporate typeface. Gotham appears in the logos of almost all of ZEEL’s assets containing the Zee name, with the name of the entity immediately to the right of the Zee logo. (However, the corporate slogan, Extraordinary Together, appears below the Zee logo and not beside it.)


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