1992–2000 2000–2005 2005–2011 2011–2013 2013–2016 2017 2017–present
1992–2000 2000–2005 2005–2011 2011–2013 2013–2016 2017 2017–present

Zee Entertainment Enterprises Limited, abbreviated as ZEEL, is one of the largest television broadcasters in India, and the second-largest overall, behind Disney Star (with which it had a partnership until 1999–2000). Besides television, it owns a number of entertainment businesses worldwide, including music, streaming, film production and theatrical production. For most of its history it was owned by the Essel Group. It underwent a major corporate rebrand in October 2017, introducing a new logo scheme and the jingle DCBC DCBC.

On 22 September 2021, Zee announced a merger with its competitor, Sony Pictures Networks India. The merger was approved by both parties on 22 December 2021, and will complete in 2022.

Zee Telefilms Ltd.


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Zee Entertainment Enterprises


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Zee underwent a corporate rebrand on 28 March 2005 and introduced a new set of logos for several of its channels, including introducing the Zee brand for certain regional-language channels that originally used the Alpha brand. Such a network-wide rebrand took place again in 2011 and in 2017.


ZEEL introduced a new logo on 19 June 2011, and rebranded all its TV channels again on the same day.


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Designer:  Unknown
Typography:  Helvetica
Launched:  19 June 2011


Logo with brand philosophy as tagline.

In 2013, ZEEL introduced the motto Vasudhaiva Kutumbakam (Sanskrit for The World is My Family).


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On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.


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Designer:  Lambie-Nairn
Typography:  Gotham
Launched:  15 October 2017 (TV channels)
30 October 2017 (other assets)

To celebrate the 25th anniversary of ZEEL on 2 October 2017, a two-stage company-wide rebrand took place throughout October 2017. First, almost all Zee-branded TV channels, with the exception of Zing and Zee Learn, introduced new logos on 15 October 2017. Then, on 30 October 2017, ZEEL and its non-television businesses presented a new corporate brand identity, designed by Lambie-Nairn (now Superunion). A new sound logo (DCBC DCBC) was also introduced that is used by most Zee properties.

ZEEL adopted the widespread Gotham font as its corporate typeface. Gotham appears in the logos of almost all of ZEEL’s assets containing the Zee name, with the name of the entity immediately to the right of the Zee logo. (However, the corporate slogan, Extraordinary Together, appears below the Zee logo and not beside it.)