2011–2014 2014–2016 2016–2021 2017 (unused) 2021–present
2011–2014 2014–2016 2016–2021 2017 (unused) 2021–present

Zee Ganga is a general entertainment channel (GEC) in the Bhojpuri dialect of Hindi serving the eastern Indian states of Bihar and Jharkhand. The channel was launched in 2011 as Big Magic Bihar/Jharkhand by Reliance Broadcast Network. It later became Big Magic Ganga and then Big Ganga. Zee acquired it and Big Magic in 2016.[1] The channel was renamed to Zee Ganga on 20th September 2021.

Zee Ganga and Zee Biskope compete with Dishum and Anjan, which are entertainment channels, as well as Dabangg, Bhojpuri Cinema and B4U Bhojpuri, which are movie channels, and the music channel Sangeet Bhojpuri.

Big Magic Bihar and Jharkhand


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Big Magic Ganga


Big Magic Ganga.jpg

Big Ganga


This rebrand came in January 2016, a few months after that of Big Magic in 2015.

Zee Ganga

2017 (unused)

Zee Ganga.png

Big Magic and Big Ganga were supposed to have been renamed to Zee Magic and Zee Ganga respectively in November 2017, but they were unable to acquire licences from India's Ministry of Information and Broadcasting at the time. However, after it obtained a licence for the Bhojpuri movie channel Zee Biskope, Zee decided against renaming the two Big channels in October 2019.[2]


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Big Ganga was renamed to Zee Ganga on 20 September 2021 with a new programming lineup and graphics package.