Zee Gujarati was a Gujarati-language general entertainment channel (GEC). It was launched in March 2000 as Alpha TV Gujarati, in line with Zee’s other regional-language channels (i.e., Alpha TV Bangla, Marathi, Telugu, and Punjabi, of which the last is defunct), and renamed to Zee Gujarati in 2005.

Zee Gujarati closed down on 31 May 2009 as it was running losses. As a result, ETV Gujarati (now Colors Gujarati) became the only Gujarati GEC.


2000-2004 2004–2005 2005–2009
2000-2004 2004–2005 2005–2009

Alpha TV Gujarati


Alpha TV Gujarati.png


Alpha TV Gujarati Logo.jpg
Alpha TV Gujarati.jpg

Zee Gujarati


Zee Gujarati.png

The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Gujarati rebranded to Zee Gujarati with a new logo.

After Zee Gujarati shut down on 31 May 2009, Zee did not launch another Gujarati channel until June 2017, when the news channel Zee 24 Kalak was launched, though it still does not have any Gujarati entertainment channels.