Zee Gujarati was a Gujarati-language general entertainment channel (GEC). It was launched in March 2000 as Alpha TV Gujarati, in line with Zee’s other regional-language channels (i.e., Alpha TV Bangla, Marathi, Telugu, and Punjabi, of which the last is defunct), and renamed to Zee Gujarati in 2005.
Zee Gujarati closed down on 31 May 2009 as it was running losses. As a result, ETV Gujarati—now Colors Gujarati—became the only Gujarati GEC.
Alpha TV Gujarati
The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Gujarati rebranded to Zee Gujarati with a new logo.
After Zee Gujarati shut down in 2009, Zee did not launch another Gujarati channel until June 2017, when the news channel Zee 24 Kalak was launched.
| Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing & syndication arm for International market: Zee Global Content Sales