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1999–2005 2005–2011 2011–2016 2017 2017–present 2021–present
1999–2005 2005–2011 2011–2016 2017 2017–present 2021–present

Zee Marathi is the oldest Marathi-language general entertainment channel (GEC). It was launched in 1999 as Alpha TV Marathi, in line with Zee’s other regional-language channels at the time (i.e., Alpha TV Bangla, Telugu, Gujarati and Punjabi, of which the last two are defunct), and renamed to Zee Marathi in 2005. A secondary Marathi GEC, Zee Yuva, was launched in 2016.

Zee Marathi and Yuva’s main competitors are Colors Marathi, Star Pravah, Sony Marathi and the free-to-air Sun Marathi and Fakt Marathi. It was the most popular Marathi GEC until 2020, when Star Pravah took the lead.

Alpha TV Marathi

1999–2005

Alpha Marathi.jpg

The channel was launched on 15 August 1999. [1]

Zee Marathi

2005–2011

Zee Marathi.png

The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Marathi rebranded to Zee Marathi with a new logo.

2011–2016

Zee Marathi 2011.png

A new logo was introduced on 19 June 2011 to coincide with the rebrand of the Zee network on that day. In this period, the slogan was Mi Marathi. Zee Marathi (My Marathi. Zee Marathi.).

Zee Marathi HD

Prelaunch (2016)

SiELguT.png

Zee Marathi HD was launched on 20 November 2016 along with Zee Bangla HD. [2] Marathi movie channel Zee Talkies HD, Zee’s first regional HD channel, had been launched a month earlier.

2016–2017

Zee-Marathi HD - logo - 20 Nov 2016.jpg


The word HD was written in the same style as the other HD logos of the Zee network (except Zee Cinema HD), with a gap on top of the D, but in a much thicker font.

2017

Zee Marathi old.jpg


On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.

2017–present

Zee Marathi 2017 logo.png

Zee Marathi changed its logo along with the rest of the Zee network on 15 October 2017. The purple-and-orange graphics package from 2014 was unchanged for many years until August 2021.

Zee Marathi has not adopted the ripple graphics used by Zee TV, Zee Tamil, Zee Telugu, Zee Kannada and Zee Keralam (in orange), and Zee Bangla (in red).

2021–present

Zee Marathi Profile Picture 2021.jpg
Logopedia InfoWhite.svg BETTER LOGO NEEDED
Designer:  Unknown
Typography:  Gotham and Volte Devanagari (logo)
Mukta Devanagari (graphics)
Launched:  23 August 2021

On 23 August 2021, some days after its 22nd anniversary, Zee Marathi introduced a new graphics package for the first time in 7 years, while retaining its logo from 2017 and the purple-and-orange theme colours. The new graphics incorporate traditional motifs and elements from the state of Maharashtra, much like competitors Sony Marathi and Star Pravah.

Unlike other TV channels, Zee Marathi uses Devanagari numerals rather than the conventional Arabic numerals to represent show times.


References

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