1999–2005 2005–2011 2011–2016 2017 2017–present
1999–2005 2005–2011 2011–2016 2017 2017–present

Zee Marathi is the oldest Marathi-language general entertainment channel (GEC). It was launched in 1999 as Alpha TV Marathi, in line with Zee’s other regional-language channels at the time (i.e., Alpha TV Bangla, Telugu, Gujarati and Punjabi, of which the last two are defunct), and renamed to Zee Marathi in 2005. A secondary Marathi GEC, Zee Yuva, was launched in 2016.

Zee Marathi and Yuva’s main competitors are Colors Marathi, Star Pravah, Sony Marathi and the free-to-air Fakt Marathi. It was the most popular Marathi GEC until 2020, when Star Pravah took the lead.

Alpha TV Marathi


Alpha Marathi.jpg

The channel was launched on 15 August 1999.[1]

Zee Marathi


Zee Marathi.png

The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Marathi rebranded to Zee Marathi with a new logo.


Zee Marathi 2011.png

A new logo was introduced on 19 June 2011 to coincide with the rebrand of the Zee network on that day. In this period, the slogan was Mi Marathi. Zee Marathi (My Marathi. Zee Marathi.).

  • Sample of the graphics package used since 2014 ([2], [3], [4])

Zee Marathi HD

Prelaunch (2016)


Zee Marathi HD was launched on 20 November 2016 along with Zee Bangla HD.[5] Marathi movie channel Zee Talkies HD, Zee’s first regional HD channel, had been launched a month earlier.


Zee-Marathi HD - logo - 20 Nov 2016.jpg

The word HD was written in the same style as the other HD logos of the Zee network (except Zee Cinema HD), with a gap on top of the D, but in a much thicker font.


Zee Marathi old.jpg

On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.


Zee Marathi 2017 logo.png

Zee Marathi changed its logo along with the rest of the Zee network on 15 October 2017. The purple-and-orange graphics package from 2014 was unchanged, and remains to this day.

Zee Marathi has not adopted the ripple graphics used by Zee TV, Zee Tamil, Zee Telugu, Zee Kannada and Zee Keralam (in orange), and Zee Bangla (in red).