Zee Marathi is the oldest Marathi-language general entertainment channel (GEC). It was launched in 1999 as Alpha TV Marathi, in line with Zee’s other regional-language channels at the time (i.e., Alpha TV Bangla, Telugu, Gujarati and Punjabi, of which the last two are defunct), and renamed to Zee Marathi in 2005. A secondary Marathi GEC, Zee Yuva, was launched in 2016.
Zee Marathi and Yuva’s main competitors are Colors Marathi, Star Pravah, Sony Marathi and the free-to-air Sun Marathi and Fakt Marathi. It was the most popular Marathi GEC until 2020, when Star Pravah took the lead.
Alpha TV Marathi
The channel was launched on 15 August 1999. 
The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Marathi rebranded to Zee Marathi with a new logo.
A new logo was introduced on 19 June 2011 to coincide with the rebrand of the Zee network on that day. In this period, the slogan was Mi Marathi. Zee Marathi (My Marathi. Zee Marathi.).
Zee Marathi HD
The word HD was written in the same style as the other HD logos of the Zee network (except Zee Cinema HD), with a gap on top of the D, but in a much thicker font.
On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
Zee Marathi changed its logo along with the rest of the Zee network on 15 October 2017. The purple-and-orange graphics package from 2014 was unchanged for many years until August 2021.
|BETTER LOGO NEEDED|
On 23 August 2021, some days after its 22nd anniversary, Zee Marathi introduced a new graphics package for the first time in 7 years, while retaining its logo from 2017 and the purple-and-orange theme colours. The new graphics incorporate traditional motifs and elements from the state of Maharashtra, much like competitors Sony Marathi and Star Pravah.
Unlike other TV channels, Zee Marathi uses Devanagari numerals rather than the conventional Arabic numerals to represent show times.
Marathi-language television channels
|General entertainment channels:
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Pending a merge with Sony Pictures Networks India
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Ethiopia: Zee Alem | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales