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Zee Sarthak is an Odia-language general entertainment channel in India, competing with Tarang TV, Colors Odia and Manjari TV. Launched on 1 September 2010 as Sarthak TV, it was acquired by Zee in July 2015,[1] and renamed to Zee Sarthak on 15 October 2017, as part of a rebrand of the Zee television network.[2]

Unlike most other regional (i.e., non-Hindi and non-English) entertainment channels of the Zee network, Zee Sarthak does not carry either the name of the state of Odisha nor the language (Odia) in its name. (However, sister channel Zee Kalinga News was renamed to Zee Odisha in December 2018.)


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Sarthak225px Sarthaktv new
2010–2017 2017–present

Sarthak TV

2010–2017

Sarthak225px

Zee Sarthak

2017–present

Zee Sarthak

On 15 October 2017, Sarthak TV was renamed to Zee Sarthak, and moved its logo from the top right corner to the top left, as with all other Zee-branded non-news channels.

Zee Sarthak Cover Image

Logo against background.

References



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