Zee Sarthak is an Odia-language general entertainment channel in India, competing with Tarang TV, Colors Odia and Manjari TV. Launched on 1 September 2010 as Sarthak TV, it was acquired by Zee in July 2015,[1] and renamed to Zee Sarthak on 15 October 2017, as part of a rebrand of the Zee television network.[2]
Unlike most other regional (i.e., non-Hindi and non-English) entertainment channels of the Zee network, Zee Sarthak does not carry either the name of the state of Odisha nor the language (Odia) in its name. (However, sister channel Zee Kalinga News was renamed to Zee Odisha in December 2018.)
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| 2010–2017 | 2017–2020 | 2020–present |
Sarthak TV
2010–2017
Zee Sarthak
2017–2020
2020–present
On 15 October 2017, Sarthak TV was renamed to Zee Sarthak, and moved its logo from the top right corner to the top left, as with all other Zee-branded non-news channels.
Logo against background.
References
| Part of Essel Group and Sony Pictures Entertainment
pending merger with Sony Pictures Networks India Indian TV channels: Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall English: Entertainment: Zee Café HD | Movies: &flix HD and &privé HD | Lifestyle: Zee Zest HD Regional languages: Upcoming channels: News channels: (Zee Media Corp.) Digital news channels: Zee Tamil News | Zee Telugu News | Zee Kannada News | Zee Malayalam News | Zee Odisha News International channels: Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World, Zee One and Zee Bollynova | Ethiopia: Zee Alem | Francophone Africa: Zee Magic Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt | Licensing and syndication arm for international markets: Zee Global Content Sales Video-on-demand services: Defunct channels: Divested channels:  |
Odia-language television channels
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| General entertainment channels: Star Kirano HD (upcoming) | Zee Sarthak | Tarang TV (HD upcoming) | Colors Odia | Sidharth TV Movie channels: Music channels: Devotional channels: News channels: Defunct channels: |
