Zee Sarthak is an Odia-language general entertainment channel in India, competing with Tarang TV , Colors Odia and Manjari TV . Launched on 1 September 2010 as Sarthak TV, it was acquired by Zee in July 2015,[ 1] and renamed to Zee Sarthak on 15 October 2017, as part of a rebrand of the Zee television network.[ 2]
Unlike most other regional (i.e., non-Hindi and non-English) entertainment channels of the Zee network, Zee Sarthak does not carry either the name of the state of Odisha nor the language (Odia) in its name. (However, sister channel Zee Kalinga News was renamed to Zee Odisha in December 2018.)
Sarthak TV [ ]
2010–2017 [ ]
Zee Sarthak [ ]
2017–2020 [ ]
2020–2025 [ ]
On 15 October 2017, Sarthak TV was renamed to Zee Sarthak, and moved its logo from the top right corner to the top left, as with all other Zee-branded non-news channels.
2025–present [ ]
Typography:
Boutique Sans S Medium (modified, Z) Anek Odia (Sarthak)
References [ ]
Part of Essel Group
Indian TV channels:
Hindi: Entertainment: Zee TV , &TV , Anmol TV and Big Magic | Zindagi 1 | Movies: Zee Cinema , &Pictures , Zee Bollywood , Zee Classic , &Xplor HD , Zee Action , Anmol Cinema and Anmol Cinema 2 | Music/youth: Zing
English: Entertainment: Zee Café | Movies: &Flix and &Privé HD | Lifestyle: Zee Zest
Regional languages:
Entertainment channels: Tamil: Zee Tamil | Telugu: Zee Telugu | Kannada: Zee Kannada | Malayalam: Zee Keralam | Bengali: Zee Bangla and Zee Bangla Sonar | Marathi: Zee Marathi and Zee Yuva | Odia: Zee Sarthak | Punjabi: Zee Punjabi
Movie channels: Tamil: Zee Thirai | Telugu: Zee Cinemalu | Kannada: Zee Power | Marathi: Zee Talkies and Zee Chitramandir | Bhojpuri: Zee Biskope
News channels: (Zee Media Corp. )
Hindi national: Zee News | Zee Bharat | Zee Business | English: WION | Hindi regional: Zee Delhi NCR Haryana | Zee Uttar Pradesh/Uttarakhand | Zee Rajasthan | Zee Madhya Pradesh/Chhattisgarh | Zee Bihar/Jharkhand | Gujarati: Zee 24 Kalak | Bengali: Zee 24 Ghanta | Marathi: Zee 24 Taas | Urdu/Hindi: Zee J&K Ladakh | Salaam TV | Punjabi/Hindi: Zee Punjab/Haryana/Himachal | Kannada: Zee Kannada News | Telugu: Zee Telugu News
Digital news channels: Tamil: Zee Tamil News | Malayalam: Zee Malayalam News | Odia: Zee Odisha News
Upcoming channels:
Zee Power (Kannada) | Zee 24 Ghanta North East (Assamese)
Unlaunched channels:
Zee Rang | Zee Chanderi | Zee Josh
International channels:
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Smile | Canada: Zee TV Canada | Latin America: Zee Mundo and Zee Bollyworld | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Vietnam: Zee Phim | Philippines: Zee Sine and Zee Bollymovies | South Africa/Subsaharan Africa: Zee World , Zee One , Zee Bollynova , Zee Zonke and Zee Family | Kenya: Zee Dunia | Ethiopia: Zee Alem | Francophone Africa: Zee Magic | Germany: Zee One | United Kingdom: Zee Punjabi
Non-television businesses:
Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt | Licensing and syndication arm for international markets: Zee Global Content Sales
Other properties: Zee Digital | Zee Educare | Zee Learn | Zee Family.TV | Zee International | Z5X Technology | Zee R.I.S.E | Zee What's Next
Video-on-demand services:
Streaming platforms: India: ZEE5 (Club | Kids | Premium | Zindagi 1 ) | Latin America and US Hispanic: Zee Mundo Play
Pay-per-view cinema: Zee Plex
Defunct channels:
Hindi: Entertainment: Zindagi 1 (as a TV channel), Zee Next , 9X and Zee Smile | Movies: Zee Premier | Music: Zee ETC Bollywood | Devotional: Zee Jagran | Lifestyle: Zee Khana Khazana | Shopping: Asian Sky Shop , and EZ Mall
English: Movies: Zee Studio and Zee Select | Lifestyle: Zee Trendz , Living Foodz , Living Travelz and Living Zen | Kids’: ZeeQ | Sports: Zee Sports
Regional languages: Zee ETC Punjabi (Punjabi) | Zee Gujarati (Gujarati) | Zee 24 Gantalu (Telugu) | Zee Odisha (Odia) | Zee Vajwa (Marathi) | Zee Ganga (Bhojpuri) | Zee Bangla Cinema (Bengali) | Zee Picchar (Kannada)
International channels: Zee Lamhe | Zee Hiburan (Indonesia) | Zee Variasi (Malaysia)
Divested channels:
Ten Sports Network 2 Ten 1 (Ten Sports) | Ten 2 (Ten Action) | Ten 3 (Ten Cricket) | Ten Golf
Other channels: Z Living 3
Notes
1
Discontinued as satellite channel in 2017. Relaunched as a service channel on DTH platforms in 2022.
2
Sold to Sony Pictures Networks India .
3
Sold to NIA Broadcasting.