Zee Sarthak is an Odia-language general entertainment channel, along with Tarang TV and Colors Odia. Launched on 1 September 2010 as Sarthak TV, it was acquired by Zee in July 2015[1] and rebranded to Zee Sarthak on 15 October 2017 along with the rest of the Zee television network.[2]

Unlike most other regional (i.e., non-Hindi and non-English) entertainment channels of the Zee network, Zee Sarthak does not carry either the name of the state of Odisha nor the language (Odia) in its name. (However, sister channel Zee Kalinga News was renamed to Zee Odisha in December 2018.)

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