Zee TV, launched on 2 October 1992, is the oldest privately-owned Hindi general entertainment channel (GEC) in India, the flagship channel of the Zee network and one of the most popular Indian TV channels in the world. From 1992 to 1996 it was jointly owned by the Essel Group, an Indian media conglomerate, and Star TV, a subsidiary of the erstwhile News Corporation (which now owns leading competitor Star Plus and many other channels). Zee TV has been owned by the Essel Group ever since.
|2011–2014||2014–2016||Jan.–Oct. 2017||Oct. 2017–present|
From 1992 to 2005 the channel's logo consisted of the letter Z viewed from the bottom edge up, with ‘ZEE TV’ written across the bottom edge.
Introduced on 17 June 2000. This logo had yellow, lilac and black graphics.
Introduced on 13 December 2002.
A new look for the Zee network was introduced on 14 March 2005. All Zee channels adopted logos with a stylised ‘Z’ and a square rotated 45 degrees.
A new logo was introduced on 19 June 2011 as parent company Zee Entertainment Enterprises introduced a new brand identity. Zee TV's new look consisted of rainbows moving through a sky-blue stylised letter 'Z'. A tagline was introduced: Ummeed Se Saje Zindagi (Life, Decorated with Hope).
However, this look was poorly received by designers, partly because the ‘Z’ could be confused for a ‘2’, and partly because of Zee's poorer execution compared to competitor Star Plus.
In December 2014, a new graphics package was introduced. The glow and bevel effects were removed from the logo and its blue shade was darkened. The tagline was changed to Har Lamha Nayi Ummeed (‘A New Hope Every Moment’).
The new motif is a spinning top, derived from the top left portion of the letter ‘Z’. As it ‘spins’, it takes the form of a flower-like element. —Press release 
However, this graphics package was abandoned in June 2016, and Zee TV reverted to the 2011 ‘rainbow’ graphics.
1 January–15 October 2017
The top right corner of the logo was closed, and the swoosh within it was changed. This logo modification was done by all other Zee channels.
A new orange logo was introduced on the evening of 15 October 2017 during the Zee Rishtey Awards 2017 (an event where actors of the channel's shows are felicitated along with celebrity entertainment performances). Almost all other Zee-branded channels, with the exception of Zing, unveiled similar logos on that day (in several cases also during an award ceremony). A few channels also launched new graphics packages, notably Zee Cinema and Zee Anmol.
This the first logo in the history of the channel not to feature a stylised letter Z.
Along with this logo, Zee TV introduced a new graphics package consisting of an orange background with orange ripples emanating from the top left corner, where the channel logo had now been moved to. (As part of the corporate rebrand, non-news channels bearing ‘Zee’ in their names moved their logos from the top right corner, the standard for most Indian channels, to the top left. News channels’ logos stayed put at the top right.)
This graphics package was introduced by Zee Tamil on the same day (15 October 2017) to coincide with the launch of its HD feed. It has also been extended to other South Indian GECs (general entertainment channels) when they launched their HD feeds: Zee Telugu on New Year's Eve 2017 and Zee Kannada on 3 November 2018. It has also been applied to Zee Keralam, a new Malayalam GEC, which was launched on 26 November 2018 in both SD and HD.
Bengali GEC Zee Bangla also started using it on 7 October 2018, but the graphics are red instead of orange. By and large, the regional channels have executed it less consistently than Zee TV.
Furthermore, instead of having a separate ‘HD’ wordmark, the word ‘HD’ is now written in the same typeface (namely Gotham) as the channel name, and directly beside it. (This has always been the case for most non-South Indian Star TV channels, such as Star Plus.)
Fifteen days after the TV channels rebranded, on 30 October 2017, parent company Zee Entertainment Enterprises unveiled a new brand identity. Rather than using exotic, obscure fonts (as Star TV did with Kohinoor and later Cádiz), the Zee network adopted the widespread Gotham font as its corporate typeface, as did many of its channels, including Zee TV, Zee Cinema and the aforementioned regional channels.
| Parent: Essel Group (Sister companies: Dish TV)
Indian TV channels:
Hindi: Entertainment: Zee TV (HD) | &TV (HD) | Zee Anmol and Big Magic (repeats) | Movies: Zee Cinema (HD) | &pictures (HD) | Zee Action | Zee Bollywood | Zee Anmol Cinema | Music: Zee ETC Bollywood | Zing
Regional languages: Tamil: Zee Tamil (HD) | Telugu: Zee Telugu (HD) and Zee Cinemalu (HD) | Kannada: Zee Kannada (HD) | Malayalam: Zee Keralam (HD) | Bangla: Zee Bangla (HD) and Zee Bangla Cinema (Originals) | Marathi: Zee Marathi (HD), Zee Yuva and Zee Talkies (HD) | Odia: Zee Sarthak | Bhojpuri: Big Ganga
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living, Zee Smile and Zee Bollywood (US) | Latin America and US Hispanic: Zee Mundo | Germany/Poland: Zee.One | Zee TV (Russia) | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Francophone Africa: Zee Magic