FANDOM


Zee TV, launched on 2 October 1992, is the oldest privately-owned Hindi general entertainment channel (GEC) in India, the flagship channel of the Zee network and one of the most popular Indian TV channels in the world. From 1992 to 1996 it was jointly owned by the Essel Group, an Indian media conglomerate, and Star TV, a subsidiary of the erstwhile News Corporation (which now owns leading competitor Star Plus and many other channels). Zee TV has been owned by the Essel Group ever since.

Contents

ZeeTV-Logo-1992 Zeetv 2000 Zeer Zee TV 2002 Zee TV 2005
1992–2000 2000–2001 2001–2002 2002–2005 2005–2011
 
Zee TV 2011 Zee TV logo.svg Zee TV 2017 Zeetv new
2011–2014 2014–2016 Jan.–Oct. 2017 Oct. 2017–present


1992–2005

From 1992 to 2005 the channel's logo consisted of the letter Z viewed from the bottom edge up, with ‘ZEE TV’ written across the bottom edge.

1992–2000

ZeeTV-Logo-1992

2000–2001

Zeetv 2000

Introduced on 17 June 2000. This logo had yellow, lilac and black graphics.

2001

Zee 2001

2001–2002

Zeer

2002–2005

Zee TV 2002

Introduced on 13 December 2002.

2005–2011


Zee TV 2005

A new look for the Zee network was introduced on 14 March 2005. All Zee channels adopted logos with a stylised ‘Z’ and a square rotated 45 degrees.

2011–2017

2011–2014

Zee TV 2011

A new logo was introduced on 19 June 2011 as parent company Zee Entertainment Enterprises introduced a new brand identity. Zee TV's new look consisted of rainbows moving through a sky-blue stylised letter 'Z'. A tagline was introduced: Ummeed Se Saje Zindagi (Life, Decorated with Hope).

However, this look was poorly received by designers, partly because the ‘Z’ could be confused for a ‘2’, and partly because of Zee's poorer execution compared to competitor Star Plus.

An HD feed was launched on 15 August 2011. Zee Cinema, Zee Studio and Ten Sports also launched HD feeds.

2014–2016

In December 2014, a new graphics package was introduced. The glow and bevel effects were removed from the logo and its blue shade was darkened. The tagline was changed to Har Lamha Nayi Ummeed (‘A New Hope Every Moment’).

The new motif is a spinning top, derived from the top left portion of the letter ‘Z’. As it ‘spins’, it takes the form of a flower-like element. —Press release [1]

However, this graphics package was abandoned in June 2016, and Zee TV reverted to the 2011 ‘rainbow’ graphics.

1 January–15 October 2017

Zee TV 2017

Logo with tagline.


The top right corner of the logo was closed, and the swoosh within it was changed. This logo modification was done by all other Zee channels.

2017–present

Zeetv new

A new orange logo was introduced on the evening of 15 October 2017 during the Zee Rishtey Awards 2017 (an event where actors of the channel's shows are felicitated along with celebrity entertainment performances). Almost all other Zee-branded channels, with the exception of Zing, unveiled similar logos on that day (in several cases also during an award ceremony). A few channels also launched new graphics packages, notably Zee Cinema and Zee Anmol.

This the first logo in the history of the channel not to feature a stylised letter Z.

A new tagline was introduced: Aaj Likhenge Kal (meaning ‘we'll script tomorrow today’ or ‘scripting tomorrow today’).

Along with this logo, Zee TV introduced a new graphics package consisting of an orange background with orange ripples emanating from the top left corner, where the channel logo had now been moved to. (As part of the corporate rebrand, non-news channels bearing ‘Zee’ in their names moved their logos from the top right corner, the standard for most Indian channels, to the top left. News channels’ logos stayed put at the top right.)

This graphics package was introduced by Zee Tamil on the same day (15 October 2017) to coincide with the launch of its HD feed. It has also been extended to other South Indian GECs (general entertainment channels) when they launched their HD feeds: Zee Telugu on New Year's Eve 2017 and Zee Kannada on 3 November 2018. It has also been applied to Zee Keralam, a new Malayalam GEC, which was launched on 26 November 2018 in both SD and HD.

Bengali GEC Zee Bangla also started using it on 7 October 2018, but the graphics are red instead of orange. By and large, the regional channels have executed it less consistently than Zee TV.

Furthermore, instead of having a separate ‘HD’ wordmark, the word ‘HD’ is now written in the same typeface (namely Gotham) as the channel name, and directly beside it. (This has always been the case for most non-South Indian Star TV channels, such as Star Plus.)

Fifteen days after the TV channels rebranded, on 30 October 2017, parent company Zee Entertainment Enterprises unveiled a new brand identity. Rather than using exotic, obscure fonts (as Star TV did with Kohinoor and later Cádiz), the Zee network adopted the widespread Gotham font as its corporate typeface, as did many of its channels, including Zee TV, Zee Cinema and the aforementioned regional channels.