Launched in 2007, Zee Talkies is a Marathi-language movie channel and the only one from a major commercial broadcaster. Its sole competitor is Shemaroo MarathiBana, launched in January 2020. A free-to-air sibling, Zee Chitramandir, was launched on 1 April 2021.
Previously, Maiboli and Fakt Marathi were also Marathi movie channels, but they have been repositioned as GECs (general entertainment channels).
Another new logo was introduced during a broadcaster-wide rebrand of the Zee network on 19 June 2011.
HD: October–December 2016
An HD feed was launched on 15 October 2016, a day before the rebrand of Zee Café, and exactly one year before Zee’s networkwide rebrand that took place on 15 October 2017. It was Zee’s first regional-language HD channel, and the third high-definition regional-language movie channel in India after KTV HD and Jalsha Movies HD.
Zee Marathi HD and Zee Bangla HD were launched a month later, on 20 November 2016, with other HD channels in South Indian languages following in due course.
The gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
Gotham and Volte Devanagari
A new logo was introduced during the broadcaster-wide rebrand of Zee on 15 October 2017.