Zee Telugu is a Telugu-language general entertainment channel (GEC) in India. It was launched as Alpha TV Telugu on 20 September 2004, in line with Zee’s other regional-language channels (i.e., Alpha TV Marathi, Bangla, Gujarati and Punjabi, of which the last two are defunct), and renamed to Zee Telugu in 2005.
Alpha TV Telugu
The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Telugu rebranded to Zee Telugu with a new logo.
This light blue colour was very similar to that used by Zee Tamil and Zee Kannada until 2015 and 2014, respectively, when they changed their logos. However, Zee Telugu retained this colour up until 2017.
The gap in the top right corner of the ‘Z’ was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties. This logo was used from 1 January until 15 October, 2017.
The light blue logo colour was temporarily retained for over two months, thereby making this a short-lived logo. This logo was only used from 15 October until 31 December, 2017.
Zee Telugu HD was launched on 31 December 2017 along with Zee Cinemalu HD to coincide with the rebranding and logo change. When Zee Kannada launched its HD feed on 3 November 2018, it rebranded in a similar fashion, also introducing an orange logo and graphics package.
Telugu-language television channels
|General entertainment channels:
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales