Zee Telugu is a Telugu-language general entertainment channel (GEC) in India. It was launched as Alpha TV Telugu on 20 September 2004[1], in line with Zee’s other regional-language channels (i.e., Alpha TV Marathi, Bangla, Gujarati and Punjabi, of which the last two are defunct), and renamed to Zee Telugu in 2005.
Zee Telugu has three main competitors: Star Maa, Gemini TV and ETV. It was the last of the four to launch an HD feed, which it did on New Year’s Eve 2017.
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| 2004–2005 | 2005–2008 | 2008–2011 | 2011–2016 | 1 January–15 October 2017 | 15 October–31 December 2017 | 31 December 2017–present |
Alpha TV Telugu
2004–2005
Zee Telugu
2005–2008
The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Telugu rebranded to Zee Telugu with a new logo.
2008–2011
2011–2016
This light blue colour was very similar to that used by Zee Tamil and Zee Kannada until 2015 and 2014, respectively, when they changed their logos. However, Zee Telugu retained this colour up until 2017.
1 January–15 October 2017
The gap in the top right corner of the ‘Z’ was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
15 October–31 December 2017
The light blue logo colour was temporarily retained for over two months, thereby making this a short-lived logo.
31 December 2017–present
The logo colour and channel graphics are now the same as those of Zee TV and Zee Tamil. Later, in November 2018, they were also introduced by Zee Kannada and the newly-launched Zee Keralam.
HD: 2017–present
Zee Telugu HD was launched on 31 December 2017 along with Zee Cinemalu HD to coincide with the rebranding and logo change. When Zee Kannada launched its HD feed on 3 November 2018, it rebranded in a similar fashion, also introducing an orange logo and graphics package.
References
| Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels: Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Youth: Zing | Teleshopping: EZ Mall English: Entertainment: Zee Café HD | Movies: &flix HD and &privé HD | Lifestyle: Living Foodz HD | Travel: Living Travelz Regional languages: News channels: (Zee Media Corp.) Upcoming channels: International channels: Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Latin America and US Hispanic: Zee Mundo | Germany/Poland: Zee.One | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Francophone Africa: Zee Magic Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live Licensing & syndication arm for International market: Zee Global Content Sales Video-on-demand services: India: Zee5 (Zindagi) | Latin America and US Hispanic: Zee Mundo Play Defunct channels: Divested channels:  |
