Zee Vajwa is a Marathi-language music channel from the Zee network in India and Zee’s first music channel in a regional language (i.e., except English and Hindi). Launched on 17 October 2020, it competes with Sangeet Marathi, 9X Jhakaas and Maiboli.
Zee Vajwa was first teased in November 2019 and rumoured to replace the Hindi music channel Zing. However, the Zee network confirmed in September 2020 that Zee Vajwa was launched on 17 October, in place of Zee ETC Bollywood, another Hindi music channel, which was shut down on that day.
The official logo and slogan were revealed on 13 September 2020 during the Zee Gaurav Puraskar award ceremony. The channel was launched on 17 October 2020.
The graphics package was designed by Dynamite Design, which has worked with Zee and Star on several occasions, including the rebrand of sister channel &pictures, which took place some days before Zee Vajwa was launched. The central design element of the graphics package is a colourful wheel of dots, influenced by a volume dial. The Khand font, which was used by Zee TV in 2014–16, is used in on-air typography.
Marathi-language television channels
|General entertainment channels:
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Pending a merge with Sony Pictures Networks India
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Ethiopia: Zee Alem | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales