Zee Vajwa

Zee Vajwa is a Marathi-language music channel from the Zee network in India and Zee’s first music channel in a regional language (i.e., except English and Hindi). Launched on 17 October 2020, it competes with Sangeet Marathi, 9X Jhakaas and Maiboli.

Zee Vajwa was first teased in November 2019 and rumoured to replace the Hindi music channel Zing. However, the Zee network confirmed in September 2020 that Zee Vajwa was launched on 17 October, in place of Zee ETC Bollywood, another Hindi music channel, which was shut down on that day.

• DreamDTH

2020 (prelaunch)

Logo with the slogan (Only Marathi music will play).

2020–present

Designer:  Dynamite Design

Typography:  Gotham and Volte Devanagari (logo) Khand Devanagari and Latin (on-air graphics)

Launched:  Unknown

The official logo and slogan were revealed on 13 September 2020 during the Zee Gaurav Puraskar award ceremony. The channel was launched on 17 October 2020.

Logo with slogan Kshann Gajwa (Celebrate the Moment).

Logo with slogan against colourful background.

Logo against red background.

Social media banner picture.

The graphics package was designed by Dynamite Design, which has worked with Zee and Star on several occasions, including the rebrand of sister channel &pictures, which took place some days before Zee Vajwa was launched. The central design element of the graphics package is a colourful wheel of dots, influenced by a volume dial. The Khand font, which was used by Zee TV in 2014–16, is used in on-air typography.

• Dynamite Design
• Zee Vajwa on Twitter
• DreamDTH (1, 2)

Zee Vajwa - Broadcast Design Reel - Dynamite Design-3

Graphics reel.

Zee Vajwa - Channel Idents - Dynamite Design-2

Idents reel.

Zee vajwa branding-2

Alternative graphics reel.

Zee Vajwa Idents and Character Animation

Alternative idents reel.