Zee World is Zee’s English entertainment channel for sub-Saharan Africa. It shows Zee TV soaps in English. It is one of the most popular TV channels in Africa by viewership.
In response to Zee World’s success, competing Indian TV network Star launched Star Life in August 2018.
Zee World was launched on 3 February 2015.
On 15 October 2017, the channel introduced a new logo along with almost all other Zee channels. The logo colours are similar to those in Zee Marathi’s new logo.
On 1 January 2018, the logo colours were changed from yellow-orange to pink.
Competing Indian TV network Star’s channel for African audiences, Star Life, was launched on 27 August 2018. It is available in HD on DStv in South Africa, and in SD elsewhere in Africa. In response, Zee World was converted into an HD channel on DStv in November 2018. As with Star Life, the HD feed is restricted to South African DStv customers; other platforms across the continent carry the channel in SD (standard definition).