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Zee Zest is a food, travel and lifestyle channel in India, owned by Zee. It was launched in 2010 as Zee Khana Khazana and renamed to Living Foodz in 2015, before a second renaming to Zee Zest on 1 October 2020. Its competitors include Fox Life, TLC, NDTV Good Times and Travelxp.
Zee Khana Khazana
Zee Khana Khazana (meaning Treasure of Food and named after a long-running cookery show on Zee TV) was launched in November 2010 with the same logo style that Zee Studio and Zee Café had introduced simultaneously, featuring the letter Z in a square.
Zee Khana Khazana was renamed to Living Foodz on 11 September 2015.
The words Living Foodz were dropped from the logo on 3 October 2018. However, the channel continued to refer to itself as Living Foodz.
The words Living Foodz were absent from the HD logo since the HD channel was launched in September 2017. The SD channel followed suit on 3 October 2018.
Zee announced that Living Foodz would be renamed to Zee Zest in October 2020, marking the end of the Living brand.
The official logo was revealed on 24 September 2020, and the rebrand took place on 1 October. This came a few weeks before the launch of the Marathi music channel Zee Vajwa on 17 October. The graphics package consists of colourful patterned balls bouncing around. No design credit was given.
Overview of graphics and idents history
|Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing and syndication arm for international markets: Zee Global Content Sales