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Zee Zest is a food, travel and lifestyle channel in India, owned by Zee . It was launched in 2010 as Zee Khana Khazana and renamed to Living Foodz in 2015, before a second renaming to Zee Zest on 1 October 2020. Its competitors include TLC , NDTV Good Times , Travelxp and the now-defunct Star Life .
Zee Khana Khazana [ ] 2010–2011 [ ] Zee Khana Khazana (meaning Treasure of Food and named after a long-running cookery show on Zee TV ) was launched in November 2010 with the same logo style that Zee Studio and Zee Café had introduced simultaneously, featuring the letter Z in a square.
2011–2015 [ ] Living Foodz [ ] 2015–2018 [ ] Zee Khana Khazana was renamed to Living Foodz on 11 September 2015.
Living Foodz Channel ID-2
Rebrand promo.
Logo with slogan, Where Food is Fun .
2018–2020 [ ] The words Living Foodz were dropped from the logo on 3 October 2018. However, the channel continued to refer to itself as Living Foodz.
HD: 2017–2020 [ ] The words Living Foodz were absent from the HD logo since the HD channel was launched in September 2017. The SD channel followed suit on 3 October 2018.
Living Foodz HD - Space-2
One of the promos for the HD channel.
Zee Zest [ ] 2020 (prelaunch) [ ] Zee announced that Living Foodz would be renamed to Zee Zest in October 2020, marking the end of the Living brand.
2020–2025 [ ] The official logo was revealed on 24 September 2020, and the rebrand took place on 1 October. This came a few weeks before the launch of the Marathi music channel Zee Vajwa on 17 October. The graphics package consists of colourful patterned balls bouncing around. No design credit was given.
Zee Zest Promo-2
Ident reel.
Zee Zest channel ident montage film
Alternative ident reel.
-Unlimit Life With Zee Zest-2
Launch promo.
Zee Zest Sponsor Tag Since 2020-2
Sponsor tag.
Logo with slogan, Unlimit Life , and launch date.
2025–present [ ]
Typography: Boutique Sans S Medium (modified, Z) (Zest)
Overview of graphics and idents history (2011-2020) [ ]
Part of Essel Group Indian TV channels: Hindi: Entertainment: Zee TV , &TV , Anmol TV and Big Magic | Zindagi 1 | Movies: Zee Cinema , &Pictures , Zee Bollywood , Zee Classic , &Xplor HD , Zee Action , Anmol Cinema and Anmol Cinema 2 | Music/youth: Zing
English: Entertainment: Zee Café | Movies: &Flix and &Privé HD | Lifestyle: Zee Zest
Regional languages: Entertainment channels: Tamil: Zee Tamil | Telugu: Zee Telugu | Kannada: Zee Kannada | Malayalam: Zee Keralam | Bengali: Zee Bangla and Zee Bangla Sonar | Marathi: Zee Marathi and Zee Yuva | Odia: Zee Sarthak | Punjabi: Zee Punjabi Movie channels: Tamil: Zee Thirai | Telugu: Zee Cinemalu | Kannada: Zee Power | Marathi: Zee Talkies and Zee Chitramandir | Bhojpuri: Zee Biskope
News channels: (Zee Media Corp. )Hindi national: Zee News | Zee Bharat | Zee Business | English: WION | Hindi regional: Zee Delhi NCR Haryana | Zee Uttar Pradesh/Uttarakhand | Zee Rajasthan | Zee Madhya Pradesh/Chhattisgarh | Zee Bihar/Jharkhand | Gujarati: Zee 24 Kalak | Bengali: Zee 24 Ghanta | Marathi: Zee 24 Taas | Urdu/Hindi: Zee J&K Ladakh | Salaam TV | Punjabi/Hindi: Zee Punjab/Haryana/Himachal | Kannada: Zee Kannada News | Telugu: Zee Telugu News
Digital news channels: Tamil: Zee Tamil News | Malayalam: Zee Malayalam News | Odia: Zee Odisha News
Upcoming channels: Zee Power (Kannada) | Zee 24 Ghanta North East (Assamese)
Unlaunched channels: Zee Rang | Zee Chanderi | Zee Josh
International channels: Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Smile | Canada: Zee TV Canada | Latin America: Zee Mundo and Zee Bollyworld | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Vietnam: Zee Phim | Philippines: Zee Sine and Zee Bollymovies | South Africa/Subsaharan Africa: Zee World , Zee One , Zee Bollynova , Zee Zonke and Zee Family | Kenya: Zee Dunia | Ethiopia: Zee Alem | Francophone Africa: Zee Magic | Germany: Zee One | United Kingdom: Zee Punjabi
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt | Licensing and syndication arm for international markets: Zee Global Content Sales Other properties: Zee Digital | Zee Educare | Zee Learn | Zee Family.TV | Zee International | Z5X Technology | Zee R.I.S.E | Zee What's Next
Video-on-demand services: Streaming platforms: India: ZEE5 (Club | Kids | Premium | Zindagi 1 ) | Latin America and US Hispanic: Zee Mundo Play Pay-per-view cinema: Zee Plex
Defunct channels: Hindi: Entertainment: Zindagi 1 (as a TV channel), Zee Next , 9X and Zee Smile | Movies: Zee Premier | Music: Zee ETC Bollywood | Devotional: Zee Jagran | Lifestyle: Zee Khana Khazana | Shopping: Asian Sky Shop , and EZ Mall English: Movies: Zee Studio and Zee Select | Lifestyle: Zee Trendz , Living Foodz , Living Travelz and Living Zen | Kids’: ZeeQ | Sports: Zee Sports Regional languages: Zee ETC Punjabi (Punjabi) | Zee Gujarati (Gujarati) | Zee 24 Gantalu (Telugu) | Zee Odisha (Odia) | Zee Vajwa (Marathi) | Zee Ganga (Bhojpuri) | Zee Bangla Cinema (Bengali) | Zee Picchar (Kannada)International channels: Zee Lamhe | Zee Hiburan (Indonesia) | Zee Variasi (Malaysia)
Divested channels: Ten Sports Network 2 Ten 1 (Ten Sports) | Ten 2 (Ten Action) | Ten 3 (Ten Cricket) | Ten Golf Other channels: Z Living 3
Notes
1 Discontinued as satellite channel in 2017. Relaunched as a service channel on DTH platforms in 2022.
2 Sold to Sony Pictures Networks India .
3 Sold to NIA Broadcasting.
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