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2010–2011 2011–2015 2015–2018 2018–2020 2020–present
2010–2011 2011–2015 2015–2018 2018–2020 2020–present

Zee Zest is a food, travel and lifestyle channel in India, owned by Zee. It was launched in 2010 as Zee Khana Khazana and renamed to Living Foodz in 2015, before a second renaming to Zee Zest on 1 October 2020. Its competitors include Fox Life, TLC, NDTV Good Times and Travelxp.

Zee Khana Khazana


Z Khana Khazana 2010.png

Zee Khana Khazana (meaning Treasure of Food and named after a long-running cookery show on Zee TV) was launched in November 2010 with the same logo style that Zee Studio and Zee Café had introduced simultaneously, featuring the letter Z in a square.


Zee Khana Khazana 2011.png

Living Foodz


Living Foodz.svg

Zee Khana Khazana was renamed to Living Foodz on 11 September 2015.


Living Foodz Icon.svg

The words Living Foodz were dropped from the logo on 3 October 2018. However, the channel continued to refer to itself as Living Foodz.

HD: 2017–2020

Living Foodz HD.svg

The words Living Foodz were absent from the HD logo since the HD channel was launched in September 2017. The SD channel followed suit on 3 October 2018.

Zee Zest

2020 (prelaunch)


Zee announced that Living Foodz would be renamed to Zee Zest in October 2020, marking the end of the Living brand.


Zee Zest.png
Designer:  Unknown
Typography:  Gotham
Launched:  Unknown

The official logo was revealed on 24 September 2020, and the rebrand took place on 1 October. This came a few weeks before the launch of the Marathi music channel Zee Vajwa on 17 October. The graphics package consists of colourful patterned balls bouncing around. No design credit was given.

Overview of graphics and idents history